Property sales tend to be more robust in the summer and spring given that this is much more accommodating for touring both the interior and exterior of units. If you’re intent on selling a home in the winter, however, there is a lot that you can do to make your home more appealing to prospective buyers. Following are a few tips to show you how.
During this time of the year, you want to take advantage of the many online resources that can be used to connect with prospective audiences. Given that it’s likely to be cold and wet outside, people will be doing more of their shopping at home. As such, you want to have plenty of online photos to complement your listing. You should take the time to put together a virtual tour.
When scheduling open houses, make sure to create a warm and inviting environment. If your abode feels welcoming and cozy, people are more likely to establish a personal connection with it. For instance, you might try showing off the fireplace, keeping the property interior at a sufficiently warm temperature, and making sure the interior has a cloying, wintertime smell. Bake some cookies or bread so that these are the first smells that people encounter upon walking in.
Go out of your way to keep the space brightly lit. You will have the benefit of far less natural light during your wintertime tours. Make sure that all light bulbs are working and try to schedule tours during a time of day when the sun is at its brightest. Keeping the space well lit is a sign that you have nothing to hide.
When staging the property, go for warm, neutral tones. You can use your furnishings for this purpose, or you can have a staging company select the right pieces. Using neutral tones ensures that homeowners are not imposing too much of their decorating style on their units and that potential buyers have the best opportunity to imagine themselves living in these spaces.